Poof Apparel (“we,” “us” or “Poof Apparel” is committed to protecting any personal information that you provide to us through web sites owned and operated by Poof Apparel, including http://www.poofapparel.com (the “Web Site”). We believe it is important for you to know how we protect your personal information to deliver you the best user experience possible. This Privacy Policy pertains to information that is collected online, unless otherwise noted herein.
BY USING THE WEB SITE, YOU CONSENT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY AND TO OUR PROCESSING OF PERSONAL INFORMATION FOR THE PURPOSES STATED BELOW. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, PLEASE DO NOT USE THE WEB SITE.
I. Information We Collect
We collect two types of information about you when you visit our Web Site: personally identifiable information and non-personal, aggregate information (such as information regarding the pages on our Site that you have visited and your IP address).
(A) Personally Identifiable Information
“Personally Identifiable Information” is information that identifies you personally, such as your name, address, telephone number, email address, or company name. We collect and store the personal information that you have provided to us. Here are some examples of the ways in which we may collect your personal information on the Web Site:
When you register on the Web Site, you will be required to give some personal information to generate your account, such as your first and last name and email address.

• We may collect your email address, first and last name, address and zip code if you register for an event on the Site.
• We may collect your email address if you sign up for an online newsletter.
• We may collect your email address if you contact us with a question.

The above list provides an example of the personal information that may be collected by Poof Apparel From time to time, we may collect personal information from you in other ways that are not described above. If you do not want us to collect your personal information, please do not provide it to us. You are responsible for ensuring the accuracy of the personally identifiable information that you submit to Poof Apparel. Inaccurate information will affect the information you receive when using our Site and tools and our ability to contact you as described in this Privacy Policy.
(B) Non-Personally Identifiable Information
“Non-Personally Identifiable Information” does NOT identify you personally. For example, we may conduct research on our users’ demographics, interests, and behavior based on the information provided to us from our server log files or from surveys. We do this to better understand and serve you. This research is compiled and analyzed on an aggregated basis.
We also may collect non-personally identifiable information from you in order to customize your experience, fulfill your requests for information, and improve our services. We may provide this non-personally identifiable information to third parties. For example, we might inform third parties about the number of users of our Web Site and the activities they conduct while on the Web Site. We also may provide trusted partners with general information regarding our users and visitors.
Finally, Poof Apparel may combine any public information you provide in any of the public areas on the Web Site with non-personally identifiable information to create aggregate data. This information may also be disclosed to third parties. Aggregate data does not contain any information that could be used to contact you or identify you personally.
II. Use and Disclosure of Personally Identifiable and Non-Personally Identifiable Information
(A) Personally Identifiable Information
We may share or disclose your personal information in the following instances:
To deliver services, such as information or newsletters you request, or to complete a transaction requested by you. We may use your personally identifiable information to contact you about products or services that we believe may be of interest to you. We may also use your personally identifiable information to send you newsletters, if requested by you.

• To contact you in response to sign up forms such as Contact Us.
• To alert you to special offers, updated information and other new services from Poof Apparel, or other third parties, or to forward promotional materials.
• To unaffiliated third-party service providers, agents or independent contractors who help us maintain our Web Site and provide other administrative services to us (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on our behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes and other promotions).
• To affiliates, strategic partners, agents, third party marketers or other unaffiliated parties offering products or services that we believe may be of interest to you or who require your personally identifiable information for research, administrative and/or internal business purposes, These parties may use your personally identifiable information to contact you with an offer or advertisement related to a product or service, or they may use such information for their own research, administration or business purposes. If you do not want us to share your personally identifiable information in this manner, please do not provide us with this information.
• To ensure the Web Site is relevant to your needs.
• To help us create and publish content most relevant to you.
• To notify you about a material change to this Privacy Policy or the Terms of Use, if necessary.
• To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property or act in urgent circumstances to protect the personal safety of our end users.
• To third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, or sales of all or substantially all of our assets.
• To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.
• To handle any physical or other type of threat made to you or others, to protect property or to defend or assert legal rights.

Except as described in this Privacy Policy or at the time we request the information, we do not otherwise use, share or otherwise disclose your personal information to any third parties.
(B) Non-Personally Identifiable Information
Non-personally identifiable information is used and disclosed as described above and in other ways as permitted by applicable laws, including combining non-personally identifiable information with personally identifiable information.
III. Suggestions You Make to Us
This Privacy Policy does not apply to any content, business information, ideas, concepts or inventions that you may elect to send to Poof Apparel by email or post anywhere on the Web Site. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an email to Poof Apparel or post them in any way.
IV. Children Under the Age of 13
Neither Poof Apparel nor its Web Site are designed or intended for children under the age of 13. We do not collect personally identifiable information from any person we actually know is under the age of 13.
V. Links to Third Party Sites
From time to time, Poof Apparel may offer you content through a web site hosted and operated by a third party. In addition, the Web Site may contain links to other third party web sites operated by companies that are not affiliated with Poof Apparel and that do not have contracts to provide content or services through Poof Apparel. These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors. Poof Apparel does not endorse and is not responsible for the privacy practices of these sites. If you choose to link to one of these third party web sites, you should review the privacy policy posted on such a web site to understand how that web site collects and uses your personally identifiable information.
VI. Changes to this Privacy Policy
We reserve the right to change this Privacy Policy from time to time. When we do, we will also revise the “last update” date at the bottom of this Privacy Policy. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change by sending a notice to the primary email address specified by you or by placing a prominent notice on the Web Site.
VII. How Poof Apaprel Handles Privacy and Security Internally
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk.
We take all reasonable measures to ensure that your personally identifiable information remains as secure as reasonably possible. For example, only authorized employees are permitted to access your personally identifiable information. These personnel must abide by our Privacy Policy.
VIII. Contacting Poof Apparel
If you have any questions about this Privacy Policy or our privacy practices, please contact us at info@poofapparel.com. All information you provide in any written communication will also be covered by this policy.